AGNEO started from the belief of globalizing access to handcrafted jewelry by artisans to help sustain the history and art of handcrafted jewelry and provide consumers direct access to this tradition. Designing and manufacturing jewelry has been a century old practice across many countries and has passed down in families from generation to generation. Artisans have spent a lifetime of practice mastering the art of defining jewelry and often each piece is uniquely different.
In 2020, Pruthvi Zaveri & Karan Shah interviewed many of these artisans to help understand the sentiment and learned about how difficult it is for them to sustain independently. In addition, we learned about their work conditions and lifestyle when forced to work for such large companies. With minimal profit sharing, laborious work in underprivileged conditions and mechanical work much of the art was thinning away.
In 2021, Pruthvi Zaveri founded AGNEO in San Francisco with the vision to empower artisans, designers and consumers to be able to do more. By allowing everyone to do what they do best AGNEO sustains its vision.By allowing artisans to craft what the consumers want, designers to shape their creativity and give consumers a sense of awareness into the luxury jewelry space we seek to create synergy.
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